Tata Digital unveiled its much-anticipated super-app Tata Neu, on Thursday (7 April).
The super-app from the group seamlessly blends product commerce, service commerce, and financial services into an integrated experience.
Tata Neu is currently home to several brands, including AirAsia India, bigbasket, Croma, IHCL, Qmin, Starbucks, Tata 1mg, Tata CLiQ, Tata Play, and Westside.
“From fashion to finance, gadgets to groceries, hotels to health, and tech to travel, Tata Neu brings together diverse offerings, combining the power of various consumer brands of the Tata Group to deliver a superior experience. Tata Neu is a one-stop destination for all consumer needs. The super-app also offers a suite of financial offerings including UPI, bill payments, loans, and insurance,” the company said.
The super app also provided a rewards program, NeuPass. Members can avail of several benefits like free deliveries, exclusive offers, a built-in credit line, early access to product launches and brand-specific privileges.
“Through NeuPass, members can earn 5 per cent NeuCoins or more every time they shop, dine, or travel via Tata Neu. One NeuCoin equals Rs 1, and consumers enjoy limitless freedom to earn NeuCoins on all categories and spend these NeuCoins across any category,” the company added.
“With Tata Neu, we are focused on making the lives of Indian consumers easier. The power of choice, a seamless experience, and loyalty will be at the centre of Tata Neu, delivering a powerful One Tata experience to Indian consumers,” N Chandrasekaran, Chairman, Tata Sons, said.
According to the company, the journey of Tata Neu has begun with a cumulative consumer base of 120 million users, 2,500 offline stores, and an 80 million app footprint across our digital assets.
“We have over a dozen category-leading consumer brands ranging from electronics, fashion, travel, hospitality, groceries, pharmacy, and financial services. We believe that with Tata Neu, we will create a highly differentiated consumer platform,” Pratik Pal, CEO of Tata Digital, said.