There are currently roughly 13,000 cryptocurrencies in the world, and new ones are popping up every week. Few of these cryptocurrencies offer meaningfully differentiated technology advantages over Bitcoin, Ethereum or other top cryptocurrencies. To stand out in the massive crowd of altcoins, effective branding is key. Shiba Inu has followed Dogecoin’s winning meme-friendly branding recipe. Throughout its spectacular run, Shiba Inu has been trending on social media, and its brand has been spreading like wildfire. Without a significant technological advantage at this point, Shiba Inu may thrive or die in the long term largely on the strength of its brand.