How is Blockchain going to impact Google’s business in 2019? There are two main reasons for Google’s search dominance. The first one is habit. And the second one is superior data science and AI.
Google is a true internet giant.
Google established itself as the household name in search, years ago, and people continue to use it when they need to find information. Moreover, the best way to come up with strong machine learning algorithms is to have a lot of user data in order to shape search results according to a person’s preferences. Put simply, Google is able to find results that suit your search better because you’ve used their search engine in the past.
How could blockchain disrupt Google’s search dominance?
It will be very hard to do it, and it will surely take some time. But it’s not an impossible scenario. A growing number of platforms are trying to challenge Google’s dominance. Privacy-focused search engines that do not sell user data like DuckDuckGo have a good chance to disrupt the current status quo. But to do that, a search engine like DuckDuckGo would need some sort of integration with a platform collecting customer data (the so-called identity coins). Thus, by combining privacy-focused search with a similar quality search experience, users will have peace of mind that one company does not own all their search queries. A further incentive, a decentralized search platform of the future could offer users are tokens. Part of the advertising revenue coming in would serve as a reward for the platform users. This could be a nice incentive that would help the platform find its first adopters and grow faster. We have seen similar models being implemented by blockchain start-ups like the Brave browser with its native Basic Attention Token, discussed previously.